In a country where 50% of the population does not have electricity, mobile brings a silent revolution to Bangladesh. Kaymun Amin is CEO and Founder of VuMobile and here explores the massive potential of the Bangladeshi mobile market.
Bangladesh is home to 160 million people with over 70% of the population living in rural areas on $2 per day or less. The country is the ninth-largest market worldwide in terms of mobile subscribers in Q1 2013 with 70 million ‘unique’ subscribers (i.e. people) actively using 112 million mobile connections (i.e. SIM cards) (source: GSMA). Market penetration based on unique subscribers stands at just 40%, compared to 72% in Russia and 56% in Brazil. This shows tremendous room for growth, and explains why the country ranked 46th worldwide in terms of annual connections growth in Q1 2013.
1) 100m+ subscribers and 6 mobile operators
Bangladesh reached 100 million mobile subscribers per the…
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